fashion in the coming season and try to find a good balance between modern basic, current fashions and high fashion.
H&M outsources the production of the items to independent suppliers, mainly in Asia and Europe.
Millions of items are involved and these are sent out to the stores via a number of distribution centers.
Getting the right item to the right store at the right time is the key to H
경향
3C analysis
☞ CUSTOMER
다소 보수적이고, 심플한 디자인 선호
H&M의 주 고객인 20대는 트렌디한 빠른 유행을 추구하는 추세로 변화 중
ex) 모나미룩에 대한 짤방
20대 대상 설문조사 결과 의류의 주요 선택 기준 : 자아표출 ↑
☞ COMPANY
High-fashion collaboration
회사전략 : Quality & Price Average point
1. Introduction
Our group will present the two theories on Ardono and Benjamin’s’ explanation about the difference between the concepts of imitation. Also, we will talk about our conclusion from these explanations and how we concluded the imitation in positive effects that can be explained based on our topic, fashion.
2. Phenomenon of Fashion Industry
1) Present state of fashion industry
ⅳ. 문화적 요인
① 문화와 하위문화(Culture and Subculture)
문화는 사람들의 욕구와 행동을 유발하는 가장 근본적인 영향 요인들 중의 하나이다. 어떤 문화의 영향권 안에서 성장하면서 한 어린이는 그 문화가 명시적 또는 묵시적으로 강조하는 기본적 가치와 인식, 욕구, 그리고 행동양식을 그들의 가족
2. Vision & Business Idea
IKEA company’s vision is to create a better everyday life for the many people. Their business idea supports this vision by offering a wide range of well-designed, functional home furnishing products at prices so low that as many people as possible will be able to afford customers. The basic thinking behind all IKEA products is that low prices make well-designed, func
fashion house Louis Vuitton to create what is now the world’s largest luxury goods business –LVMH.
Now LVMH has a great empire in the luxury arena. It is competing With Gucci, Richemont (known as Cartier), and Bugari – the world’s best luxury groups. But LVMH definitely has the leading position and its growing doesn’t know stopping.
Complementing weakness and using oppor
1. Description of company/customer/competitor
A. Company Analysis
Commemorating its 30th anniversary in 2009, E-Land announced the launching of Korea’s first fast fashion brand, SPAO. Short for “Specialty retailer of Private-label Apparel Original,” SPAO is located in the casual clothing line of E-Land’s fashion category.
a. Brand Concept
SPAO’s vision is to become the best SPA
2) Fashion and Leather goods segment
- Designer’s salary
Fashion and leather goods business segment has distinct kinds of fashion brands, such as Louis Vuitton, Fendi, Donna Karan, Marc Jacobs and so on. These brands are always required to present new models every year to fulfill customers’ rapidly changing needs. By hiring innovative and creative designers, LVMH creates apparels and acc
2. TotalChainManagement : TCM means a system which enable to manage information lively through making shops and factories connected by online system.
UNIQLO’s designing and planning process is being done at Japan, and manufacturing the products in China. At this point, inventories and sold clothing at China are real-time reported to Japan. This system minimizes the waste of cost placing an or